northwest Origin of the breed and the name
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australian electronic gold prospecting forum.com  |  Off topic  |  Off topic  |  Leonberger dogs  |  Topic: Origin of the breed and the name 0 Members and 1 Guest are viewing this topic. « previous next »
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Doug
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« on: Sunday July 26 2015 15:46:33 AEST PM »

Origin of the breed and the name
History
"The early history of the Leonberger is clouded and tumultuous, revolving around the enthusiasms and exploits of Heinrich Essig (1809-1889). Essig was a successful politician with a genius for marketing and public relations. He was an alderman and a prominent citizen in Leonberg, a town on the outskirts of Stuttgart in southern Germany. (Leonberg is just 50 kilometers from Rottweil, another famous town that gave its name to the dog breed that originated there.) Essig was a successful professional animal trader who surrounded himself with a variety of rare and exotic animals. In dogs, he preferred large and imposing breeds, which he bred, bought and sold internationally. In our time, we would probably consider him an irresponsible puppy-mill owner. He bought and sold dogs for a span of fifty years, trading sometimes 200 to 300 dogs a year at the height of his career. Like other entrepreneurial individuals, Essig's strong suit was vision and marketing communications, not attention to detail! So, unfortunately, he kept no detailed logs or records of his breedings, nor did he believe it necessary to write a standard for the breed he created. What we know of the development of the Leonberger comes from word-of-mouth reports, copies of advertisements written by Essig and others, references in a handful of nineteenth and turn-of-the-century dog breed encyclopedias, and some very lively articles and correspondence found in nineteenth-century animal periodicals like Hunde-sport und Jagt, Der Hundefreund, and Der Hund, a German nationwide dog magazine still being published today.”
  
  
  
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